Gudrun Sjödén - Gudruns World – Gudrun Sjödén

Gudrun’s DIY tips

Why not paint a chair or your kitchen - be inspired by Gudrun's colorful pictures from her house on the island of Asken in the Stockholm archipelago!

Meet gudrunista Momtaz

Discover gudrunista Momtaz's creative creations of colorful yarn - it makes you happy, dosen`t it?

Go on an excursion with Gudrun!

Some of Gudrun's own excursion favorites – far away and near.

Sirle London

Hello, London store!

Meet Sirle Oder, store manager for Gudrun's cozy store in England.

Gudruns Home

Home at Gudruns'

​High up on Stockholm's heights, surrounded by greenery, picturesque little cafes and a fabulous view of Riddarfjärden lives Gudrun Sjödén.

Gudrun's travel tips

Come with us to Mallorca, Berlin, Peru, Bolivia, Venice, Paris, Lisbon, Copenhagen, Antwerp, London, New York, Oslo, Stockholm & Helsinki

A movie about our striped top

A garment that returns year after year and is loved year after year – ever since 1979

Visit Gudrun's Stockholm

Take part in Gudrun's best tips on what to do in beautiful Stockholm. Read about the places, nature and culture you just can't miss!

Flower-filled Gudrun designs

Three flowers have taken a firm root-hold in our designs. Can you guess which? 

Top tips from our stylist

Our stylist and head visual merchandiser Martina shares her top styling tips for Gudrun wardrobes.

Mix of colours

Colour psychology

How much do colours actually affect us? Gain new insights from our facts-packed colour explainer!

Our tea guide

Know your tea

Did you know that rooibos is not a true tea and that you can dye textiles with the beverage? Get to know your cup of tea!

Gudrun Sjödén shoes

The art of shoe-making

Shoe-making is a true craft! Join us on a factory visit to Ponte, the small village in Northern Portugal where all Gudrun shoes are made.

Block print

Unique block print

Learn more about Block printing, an ancient technique used to apply patterns to textiles or paper.


Artisan craft and precision

Many of our creations and accessories feature hand-embroidered details. It’s an age-old traditional craft with heart and soul in every stitch.

Gudrun Sjödén linen garment

Linen – perfectly natural!

Linen is a rather magical material. Learn more here!

Gudruns holiday home

Stockholm’s archipelago – paradise on earth

The Stockholm archipelago is the largest in Sweden and something of a paradise. Gudrun comes here to her own oasis in the outer islands of the northern archipelago to find inspiration and energy.

Flower sketch

Parvathy’s creations are bedecked with Indian flowers

Many of the stunning patterns in our collections have been created by our designer Parvathy, whose roots are in India. One of them is Chennai, a richly colourful block-print design of flowers and leaves.



– a brilliant burst of colour.

Gudrun Sjödén

Seven Gudrun flowers

According to Swedish tradition, you’re supposed to pick seven varieties of flowers on Midsummer Eve. To help you get in the festive midsummer spirit, we’ve gathered seven varieties of Gudrun flowers – ready for you to place under your pillow (or hang in your wardrobe)!

Arranging flowers

Dress your table for summer parties

Martina Lenander, our stylist, shares her delectable DIY table decor tips for summer dining.

Sustainable style

Sustainable style

13 examples of how we can lower our environmental impact