Our history

Gudrun's inspiration

Sustainable design for more than 35 years...

Gudrun's good deeds

Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>


About the company

About the company

Background, ownership and managment
Gudrun Sjödén Design AB was founded in 1976 by Gudrun and Björn Sjödén. The company is still run by Gudrun as CEO/designer/creative director. Today the company is owned to 70% by Gudrun Sjödén and 30% by Ratos.

The group of companies within Sjoden Holding AB comprises Gudrun Sjödén Design AB, Gudrun Sjøden AS, Norway, Gudrun Sjödén ApS, Denmark, and Gudrun Sjodén Ltd, UK, Gudrun Sjoden Oy, Finland, Gudrun Sjoden US Inc, USA, Gudrun Sjoden B.V., Neatherlands and Gudrun Sjödén GmbH.
The Board of Gudrun Sjoden Group AB consists of Gudrun Sjödén (CEO), Gunnar Ryman (Chairman of the Board), Mikael Norlander, Lotta Ahlvar, Lise-Lott Cassmer and Per Segergren. Deputie are Katarina Sjödén.

Mail order and online sales, and stores
The company group runs mail order and online sales actively in Sweden, Norway, Denmark, Finland, the UK, France, the Neatherlands, Irland, Belgium and the USA. It has 12 stores in Sweden, Norway, Denmark, Finland, the UK and USA. Via the german subsidiary, mail order and online sales are active in Germany, Austria and Switzerland and there are 10 stores in Germany.

Turnover and employees
In the 2016 calendar year, the company reached the turnover SEK 700 million, and has around 350 direct employees within the group, including the German subsidiary.

Suppliers and countries where our products are made
We manage production of clothing, accessories and home textiles in China, India, Greece, Portugal, Italy, Egypt, Turkey and Morocco. We have 30 active suppliers, most of whom we have worked with for more than 10 years. We work actively in the field of CSR on environmental and ethical issues. Membership of BSCI is an important part of this work. Read more under Gudrun’s World/Eco Thinking.

Head office in Stockholm

Gudrun Sjödén Design AB (corporate identity no. 556193-8233)
Box 47 633
Office address: Upplagsvägen 1, Årstaberg
117 94 Stockholm, Sweden
Tel. exchange: +46 8 505 280 80

About our products

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