Gudrunette Sarah Dessiant

Sarah Dessiant

Designer Emma on what inspired her

Meet Sonja

– a creative Gudrun girl with many irons in the fire.

Wanja Djanaieffs exhibition

DIY à la Gudrun

Gudrun in Paris

Get crafting with Gudrun fabrics

Momtaz Tazzles

Competitions and winners

Go on an excursion

Gudrun girls at home

Gudrun’s DIY tips

Hello, London!

Watercolours, wildflowers and wonderful roses – Our interior design expert styles stores with passion

Gudrun and the whole wide world on the heights of Stockholm

Gudrun's girl on Greene Street

Exhibition in Seattle

Get inspired by Gudrun on Pinterest


GET CRAFTING Gudrun-style

Share your crafting photos with us!

Keep your eyes peeled for inspiring events in our unique Gudrun stores!

Not only do they have the latest colourful collections, they also host fun social events for you and your friends and all kinds of surprise specials.
Look here or drop by your nearest store on a regular basis for upcoming events!

See opening hours for stores here »

Kul i butik

New collection!
Discover Nordic folklore in the Swedish wilderness

The Christmas collection takes you on a fascinating journey by rail through Sweden. The train chugs along the inland route from MORA, where Gudrun has created her version of the regional Dalarna folk costumes, to VÅMHUS, where the craft of making hair jewellery used to be practised. Then on to ARJEPLOG with its pink church, all the way up to GÄLLIVARE with stunning fell views and where the train reaches its last stop. Discover fabulous styles for everyday casual and occasion dressing, exciting homeware and gift ideas among the new Christmas arrivals. You`ll find everything in stores and online.


Kul i butik

Events coming up in our stores!



We’re celebrating the launch of the new winter range with lots of surprises in our stores in October.



We’re putting on a digital fashion show in September/October.



We’re knitting colourful sweaters together in our Stockholm stores and hosting a literary evening at one of our Stockholm stores in October.



Hurray! Gudrun’s Stockholm outlet is celebrating its 10th anniversary in November!



Kul i butik


How about making a date with your friends for a colourful party at a Gudrun store? We’ll have some nice treats ready and will be on hand to help you and your friends find your favourite wardrobe. Contact your nearest store for times and details.




Gudrun's good deeds

Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>

Gudrun's Instagram

Check out my YouTube channel

Autumn's fabric bag

Welcome to Gudrun's world!