MILJÖ_Vårt miljötänkande – Gudrun Sjödén

Our environmental thinking

We think about the environment in everything we do ... >>

Our environmental thinking

We think about the enviroment in everything we do...

Design with a long lifespan – I think this is my most important contribution to a greener, more wonderful world! It has been one of my guiding principles over all these years. My basic belief is that the first priority in minimising negative impact on the environment is not to use so much. I believe that hardwearing clothes in timeless designs that you can wear until they are worn out have the least environmental impact. That's how I myself want to live and work.

As a company we can exert a great deal of influence over these matters. For this reason I have tried to give as much consideration to the environment as possible in production as well as our internal environment. Eco-jersey from Greece is just such an example, where the supplier has converted machinery and the cotton grower has swapped his crops, in a process that takes three years to complete. Other examples include our standards on the use of chemicals. Using chlorine-free paper for all our printed material, reducing the amount of plastic and packaging we use, and opting to ship our clothing deliveries by sea in preference to air or road transport are all our conscious environmental choices…
You can read more about our ongoing environmental efforts in ”Gudrun's Little Green Book”.

We are helping to save our forests!

Our important environment and business policy

My basic belief is that the first step towards reducing negative environmental impact is not to use so much ... >>

The art of dressing in an environmentally friendly way

By taking care of things you already own and using them until they are worn out ... >>

Gudrun Sjödéns own environmental labeling

Environmental projects we are involved in

At Christmas we usually get involved in a charity project. >>

12 examples of how I want to work for the environment

"All this is part of a whole and the idea of how I personally want to live and be understood…" »

Our code of conduct and our suppliers

Since 2001 we have worked actively with a Code of Conduct with our suppliers. >>

Other environmental issues

Being a good example is part of our corporate culture and has always been the way that I personally choose to manage the company. >>

Our environmental commitment