Gudrun's travel tips

A Guide to Textile Shops in Soho, London

Chocolate berry cake

Decorate with flowers

Get inspired here »

The winner: Make the world a more colourful place!

Travels & photo shots with Gudruns

See how it works when we style and photograph a new collection.

Japan – a travelogue, November 2017

So pretty it now adorns a stamp

So pretty it now adorns a stamp

YIPPEE!

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A year ago, the Scandinavian postal operator PostNord approached us with a plan to issue a fashion-themed series of special stamps and told us we had been chosen to provide one of the images. We were delighted and honoured, of course! The colourful stamp design is the result of a collaboration with world-renowned illustrator Mats Gustafson. It’s all about polka dots – it doesn't get more Gudrun than that. 

Unfortunately, the stamps are only available in Sweden.

 

 


Our easy-to-wear "Dot" dress is crafted from natural fabrics and available in three colourways. It's a true Gudrun classic.

View the dress »

A cornucopia of historic shades of blue

Travel back in time with us »

All the BLUES in the world

Learn more »

Cherry Blossoms Day

in Stockholm

MY HISTORY OF THE ROSE

I have a few pattern motifs that constantly revisit my drawing desk...

WINNERS IN GUDRUN’S DESIGN COMPETITION

Ida's travel journal 2017-2019

Bonjour!

Visit my Stockholm

5 YEAR ANNIVERSARY – IN NEW YORK. April 2018

A letter from Else Trærup -Jan 2018

and her Association Kologh Naba in Burkina Faso.

COLORFUL CATWALK 8/3 2018

Gudruns Good Deed NEST

Robert Rydberg for Gudrun Sjödén 2017

Check out the video from the exhibition premiere of "A colourful universe"

DIY upcycling using fabric remnants

ENTREPRENEUR OF THE YEAR 2017

Gudrun Sjödén receives the award!

Swedish Saffron Biscotti

Follow us around when we visit India.

Tag along on our tour of the stores!

A letter from Else Trærup

and her Women’s project Kologh Naba in Burkina Faso.

HONEY BEE DAY mix & mingle

We’re donating SEK 100,000 to the “Kvinna till Kvinna” women’s foundation

Report from Gudrun's Ambassador on Öland 2016

Gudrun Sjödén celebrates 40 years of colour & design 2016

Colourful shots! October 2016

40 years anniversary ambassador videos

GUDRUN’S BOOK!

Report from Gudrun's Ambassador in Burkina Faso

A particularly colourful day

A reportage from the grand finale of the Most Colourful Woman of the Year 2015.

A day inspired by Paris in our Gudrun store in Old Town, Stockholm, in February 2015

Unique garment at Liljevalch’s major fashion exhibition in Stockholm - 2015

Utopian Bodies – Fashion Looks Forward

Marian Keyes in our store at Regeringsgatan, 2015

Wonderful vintage

VINTAGE SHOW in our Outlet in Årstaberg, September 2015