AKTUELLT_traveljournals_palma – Gudrun Sjödén

Meet designer Emma

Hear her story on how the clothes for the autumn collection 2020 came to life.

colourful style

Colourful style with #gudrunistas

Get inspired by some of the season’s favourite combos, brought to you directly from Gudrun’s green stores all around the world

Behind the scenes

Check out Gudrun's design studio

A Guide to Textile Shops in Soho, London

Decorate with flowers

Get inspired here »

Travels & photo shots with Gudruns

See how it works when we style and photograph a new collection.

Travels & photo shots with Gudruns

PHOTO SHOOTING IN PALMA 2019

The sun has just started radiating above the horizon as we wander the streets of Palma. The only other visitors besides us in the narrow, picturesque streets are the pigeons with their sweet cooing.

The city of Palma was built back in Roman times. En route to the old part of the city, La Calatrava, we pass the great La Seu cathedral from the 1230s. We’re planning get some shots of our new summer styles nearby, amongst the fine streets and tall palms.

There are no tourists in sight when we arrive. Just a few locals walking their dogs offer a quiet greeting. An elderly woman walks slowly by, while her happy little puppy is overjoyed when our models Olivia and Lova throw the ball for him to fetch.

On this trip, we are a women-only team. Josefin is the photographer; Maja is her assistant. They always set up both the camera and its stand before we start shooting. Monica is our stylist, with Leone to assist, and Sanna does the hair and makeup. Next, we have three models – Olivia, Lova and Christine – who bring the clothes to life. 

We’re constantly lugging around huge bottles of water, as the temperature can easily reach 40 degrees. But just as we’re packing up and done for the day, the heavens burst. We’re caught in a heavy downpour, as a storm breaks over the city. Happily, we’ve just made it to the harbour, so we can appreciate the beating of the rain high and dry under the roof of a cosy restaurant.

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Japan

– a travelogue, November 2017.

Dress "Dot"

So pretty it now adorns a stamp

A cornucopia of historic shades of blue

Travel back in time with us »

All the BLUES in the world

Learn more »

Cherry Blossoms Day

in Stockholm

My history of the rose

Gudrun has a few pattern motifs that constantly revisit my drawing desk...

Bonjour!

Join us on our French event!

Happy birthday!

5 year Anniversary in New York April 2018.

International Women's Day

Colorful catwalk 8/3 2018

Robert Rydberg for Gudrun Sjödén 2017

Movie time!

Check out the video from the exhibition premiere of "A colourful universe"

ENTREPRENEUR OF THE YEAR 2017

Gudrun Sjödén receives the award!

Follow us around when we visit India.

Are you curious about the manufacturing of our products? See how it works and follow us around when we visit India, a land full off beautiful crafts.

HONEY BEE DAY mix & mingle

Saturday 19 August 2017 we celebrated Honey Bee Day in all our stores around the world!

Eva's diary

Report from Gudrun's Ambassador on Öland 2016

Hurray!

Gudrun Sjödén celebrated 40 years of colour & design 2016

Gudrun’s book "My Portfolio"

On Tuesday 19 April 2016, we held a press event at Gudrun’s beautiful studio, where the book was presented and signed.

A particularly colourful day

A reportage from the grand finale of the Most Colourful Woman of the Year 2015.

French store event

A day inspired by Paris in our Gudrun store in Old Town, Stockholm, in February 2015

Unique garment at Liljevalch’s major fashion exhibition in Stockholm 2015

Author visit in store

Marian Keyes in our store at Regeringsgatan, 2015

Vintage show

Vintage show

in our Outlet in Årstaberg, September 2015