Gudrun's travel tips

A Guide to Textile Shops in Soho, London

The winner: Make the world a more colourful place!

Travels & photo shots with Gudruns

See how it works when we style and photograph a new collection.

Travels & photo shots with Gudruns

PHOTO SHOOTING IN PALMA 2019

The sun has just started radiating above the horizon as we wander the streets of Palma. The only other visitors besides us in the narrow, picturesque streets are the pigeons with their sweet cooing.

The city of Palma was built back in Roman times. En route to the old part of the city, La Calatrava, we pass the great La Seu cathedral from the 1230s. We’re planning get some shots of our new summer styles nearby, amongst the fine streets and tall palms.

There are no tourists in sight when we arrive. Just a few locals walking their dogs offer a quiet greeting. An elderly woman walks slowly by, while her happy little puppy is overjoyed when our models Olivia and Lova throw the ball for him to fetch.

On this trip, we are a women-only team. Josefin is the photographer; Maja is her assistant. They always set up both the camera and its stand before we start shooting. Monica is our stylist, with Leone to assist, and Sanna does the hair and makeup. Next, we have three models – Olivia, Lova and Christine – who bring the clothes to life. 

We’re constantly lugging around huge bottles of water, as the temperature can easily reach 40 degrees. But just as we’re packing up and done for the day, the heavens burst. We’re caught in a heavy downpour, as a storm breaks over the city. Happily, we’ve just made it to the harbour, so we can appreciate the beating of the rain high and dry under the roof of a cosy restaurant.

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Japan – a travelogue, November 2017

So pretty it now adorns a stamp

A cornucopia of historic shades of blue

Travel back in time with us »

All the BLUES in the world

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Cherry Blossoms Day

in Stockholm

MY HISTORY OF THE ROSE

I have a few pattern motifs that constantly revisit my drawing desk...

WINNERS IN GUDRUN’S DESIGN COMPETITION

Ida's travel journal 2017-2019

Bonjour!

Visit my Stockholm

5 YEAR ANNIVERSARY – IN NEW YORK. April 2018

A letter from Else Trærup -Jan 2018

and her Association Kologh Naba in Burkina Faso.

COLORFUL CATWALK 8/3 2018

Gudruns Good Deed NEST

Robert Rydberg for Gudrun Sjödén 2017

Check out the video from the exhibition premiere of "A colourful universe"

DIY upcycling using fabric remnants

ENTREPRENEUR OF THE YEAR 2017

Gudrun Sjödén receives the award!

Swedish Saffron Biscotti

Follow us around when we visit India.

Tag along on our tour of the stores!

A letter from Else Trærup

and her Women’s project Kologh Naba in Burkina Faso.

HONEY BEE DAY mix & mingle

We’re donating SEK 100,000 to the “Kvinna till Kvinna” women’s foundation

Report from Gudrun's Ambassador on Öland 2016

Gudrun Sjödén celebrates 40 years of colour & design 2016

Colourful shots! October 2016

40 years anniversary ambassador videos

GUDRUN’S BOOK!

Report from Gudrun's Ambassador in Burkina Faso

A particularly colourful day

A reportage from the grand finale of the Most Colourful Woman of the Year 2015.

A day inspired by Paris in our Gudrun store in Old Town, Stockholm, in February 2015

Unique garment at Liljevalch’s major fashion exhibition in Stockholm - 2015

Utopian Bodies – Fashion Looks Forward

Marian Keyes in our store at Regeringsgatan, 2015

Wonderful vintage

VINTAGE SHOW in our Outlet in Årstaberg, September 2015