Follow us around when we visit India.

Tag along on our tour of the stores!

A letter from Else Trærup

and her Women’s project Kologh Naba in Burkina Faso.

HONEY BEE DAY mix & mingle

We’re donating SEK 100,000 to the “Kvinna till Kvinna” women’s foundation

Report from Gudrun's Ambassador on Öland 2016

Gudrun's travel tips

The winner: Make the world a more colourful place!

The winner: Make the world a more colourful place!

Our “Make the world a more colourful place” Lucky Day competition has a winner!

We received the most wonderful entries to our photo competition, which we held between 29 February and 13 March. Picking a winner was by no means easy but we’re pleased to announce that a decision has been made: CONGRATULATIONS to Isabelle in Lorrain, France! There will a colourful gift card in the mail for you.

Isabelle's reason to win:
“With winter on its last legs, my son Nicolas is celebrating the imminent arrival of spring in Lorrain, our village. He just adores these clothes!”
 

Also CONGRATULATIONS to our consolation prize winners:

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Solveig, Sweden
Her reason to win: “I’d like to present my three colourful Gudrun men here at home: my husband Jonas and twin sons Frank (in an altered vintage sweater) and Sixten (in an essential-stripes kids’ sweater from the 35-year-anniversary collection). They brighten up my world!”


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Marja, Netherlands
Her reason to win:​ ”In these clothes, he radiates even more warmth and love to me.”

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Anna-Stina, Sweden
Her reason to win:​ “I’d like to present my three colourful Gudrun men here at home: my husband Jonas and twin sons Frank (in an altered vintage sweater) and Sixten (in an essential-stripes kids’ sweater from the 35-year-anniversary collection). They brighten up my world!”

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Deborah, USA

Her reason to win:​ ”This man would REALLY like his wife to win a $500 gift card! He is highly motivated.”

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Pamela, USA

Her reason to win:​ “My colorful, cheerful son, Ben OFTEN steals my stripey shirt, and says the jacket is perfect for ski slopes. Takes a confident boy to coordinate clothes with his pink sneakers! Thanks Gudrun!”

 

Thank you to all participants! Do keep your eyes peeled for the next competition – there’s always something happening in Gudrun’s world!

Travels & photo shots with Gudruns

See how it works when we style and photograph a new collection.

Japan – a travelogue, November 2017

So pretty it now adorns a stamp

A cornucopia of historic shades of blue

Travel back in time with us »

All the BLUES in the world

Learn more »

Cherry Blossoms Day

in Stockholm

MY HISTORY OF THE ROSE

I have a few pattern motifs that constantly revisit my drawing desk...

WINNERS IN GUDRUN’S DESIGN COMPETITION

Tales of Empowerment

Ida's travel journal 2017-2019

Bonjour!

Visit my Stockholm

5 YEAR ANNIVERSARY – IN NEW YORK. April 2018

A letter from Else Trærup -Jan 2018

and her Association Kologh Naba in Burkina Faso.

COLORFUL CATWALK 8/3 2018

Gudruns Good Deed NEST

Robert Rydberg for Gudrun Sjödén 2017

Check out the video from the exhibition premiere of "A colourful universe"

DIY upcycling using fabric remnants

Gudrun Sjödén celebrates 40 years of colour & design 2016

Colourful shots! October 2016

ENTREPRENEUR OF THE YEAR 2017

Gudrun Sjödén receives the award!

Swedish Saffron Biscotti

40 years anniversary ambassador videos

GUDRUN’S BOOK!

A day inspired by Paris in our Gudrun store in Old Town, Stockholm, in February 2015

Report from Gudrun's Ambassador in Burkina Faso

Unique garment at Liljevalch’s major fashion exhibition in Stockholm - 2015

Utopian Bodies – Fashion Looks Forward

Marian Keyes in our store at Regeringsgatan, 2015

Wonderful vintage

VINTAGE SHOW in our Outlet in Årstaberg, September 2015

A particularly colourful day

A reportage from the grand finale of the Most Colourful Woman of the Year 2015.