Ida's travel journal



Winners in competition: Why is Gudrun Style the greatest?

A letter from Else Trærup

and her Association Kologh Naba in Burkina Faso.

Get inspired by Gudrun on Pinterest


GET CRAFTING Gudrun-style

Share your crafting photos with us!

Gudrun's travel tips

History is ever-present in Lisbon.

Keep your eyes peeled for inspiring events in our unique Gudrun stores!

Not only do they have the latest colourful collections, they also host fun social events for you and your friends and all kinds of surprise specials.
Look here or drop by your nearest store on a regular basis for upcoming events!

See opening hours for stores here »

Kul i butik

Christmas Collection Premiere!

Our festive-season new arrivals bring you the best of all worlds. The materials are carefully chosen, the patterns are playful, and the colours are cheerful. These styles are ideal for celebrations and cosy casual wear too. Find the new collection in stores or in the webshop! 

Kul i butik

"Swedish Lucia celebration" December 14th at 50 Greene st

Join us in celebrating Lucia a festival of lights! We will host a choir from the Swedish Church in New York in collaboration with Fjällräven. The choir will start singing at Fjällräven around 5.30 pm, then walk in procession to Gudrun Sjöden for more beautiful songs. Please try to be prompt in order to get the full Lucia experience. We will serve Glögg and other Holiday treats. We are looking forward to sharing this unique Swedish tradition with you! Take the opportunity and shop for more than $50 and get a pair of cozy wool socks. One day only and one per customer.  

WHEN: Friday December 14th between 5-6 p.m.

WHERE: Gudrun Sjöden 50 Greene st, New York. 


How about making a date with your friends for a colourful party at a Gudrun store? We’ll have some nice treats ready and will be on hand to help you and your friends find your favourite wardrobe. Contact your nearest store for times and details.




Gudrun's good deeds

Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>

Gudrun's Instagram

    Hang out with us on Instagram!

    Check out my YouTube channel

    Autumn's store bags

    Welcome to Gudrun's world!

    Check out the video from the exhibition premiere of "A colourful universe"