Travels & photo shots with Gudruns

See how it works when we style and photograph a new collection.


So pretty it now adorns a stamp

Get inspired by Gudrun on Pinterest


GET CRAFTING Gudrun-style

Share your crafting photos with us!

Gudrun's travel tips

Keep your eyes peeled for inspiring events in our unique Gudrun stores!

Not only do they have the latest colourful collections, they also host fun social events for you and your friends and all kinds of surprise specials.
Look here or drop by your nearest store on a regular basis for upcoming events!

See opening hours for stores here »

Kul i butik

Inspired by nature's colourful transformation

Our new mini collection was inspired by the beauty of autumn's muted colours. The result is a group of unique pieces, perfect for all manner of autumn activities and crafted from lovely, all-natural materials. Try pairing them with eye-catching accessories and find your very own favourite combo – anything goes! Find the new collection in your local Gudrun store.


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Meet and greet colorful ambassadors and Winter sneak peek 

Meet and greet our two colorful ambassadors, Kelly Rea Roberts and Rachel Awes. They will talk about what inspires them in their life as well as guide you through our new Winter collection. We look forward to seeing all our colorful customers!

When: Saturday Sept 21st. Time: 2-5pm

Where: Gudrun Sjödén 50 Greene Street NY 

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Welcome WINTER 

Join us for the launch of our sumptuous winter collection inspired by Chinese painting and textile cradts. We embrace the new season with a workshop on winter planting from bulbs led by our green fingered @hannah_grows, mulled drinks, scrumptious snacks and a chance to win a winter outfit! 

When: Saturday 28 September, noon - 6pm. Winter planting workshop at 2 pm.

Where: our colourful store at 65-67 Monmouth Street, London WC2H 9DG.

Kul i butik


How about making a date with your friends for a colourful party at a Gudrun store? We’ll have some nice treats ready and will be on hand to help you and your friends find your favourite wardrobe. Contact your nearest store for times and details.




Gudrun's good deeds

Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>

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Welcome to Gudrun's world!

Check out the video from the exhibition premiere of "A colourful universe"