Gudrun girls at home

Decorate with flowers

Get inspired here »

Competitions and winners

Gudrun’s DIY tips

The winner: Make the world a more colourful place!

Hello, London!

Exhibition in Seattle

A colourful paradise in central Stockholm – our visit to Gudrun Sjödén’s oldest store


A cornucopia of historic shades of blue

Travel back in time with us »

All the BLUES in the world

Learn more »

Watercolours, wildflowers and wonderful roses – Our interior design expert styles stores with passion

Japan – a travelogue, November 2017

Gudrun and the whole wide world on the heights of Stockholm

Travels & photo shots with Gudruns

See how it works when we style and photograph a new collection.

Gudrun's girl on Greene Street

Get inspired by Gudrun on Pinterest


GET CRAFTING Gudrun-style

Share your crafting photos with us!

Gudrun's travel tips

Keep your eyes peeled for inspiring events in our unique Gudrun stores!

Not only do they have the latest colourful collections, they also host fun social events for you and your friends and all kinds of surprise specials.
Look here or drop by your nearest store on a regular basis for upcoming events!

See opening hours for stores here »

Kul i butik

NEW COLLECTION - unique block prints and poetic transparency.

Colourful and gauzy, block print and embroidered. From 5 May, it`s all available in Gudrun's green stores.

funinstore maj extra.jpg

Kul i butik


How about making a date with your friends for a colourful party at a Gudrun store? We’ll have some nice treats ready and will be on hand to help you and your friends find your favourite wardrobe. Contact your nearest store for times and details.




Gudrun's good deeds

Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>

Gudrun's Instagram

Check out my YouTube channel

Welcome to Gudrun's world!