For many years Gudrun Sjödén has been passionate about nature and sustainable design. Over the decades environmental thinking has changed and come in and out of fashion. From our first tentative efforts in the 1980s when it was almost impossible, via our first eco-collection in the 1990s, right up until today, it has been a given for us.
We believe that many small steps will lead to big results. That’s why we are working hard to increase the ratio of organic products in our collections. In this huge jungle of environmental labelling, we felt that a simple code using leaves would be one way of helping both you and us. On every item where we have made an extra environmental choice, you will find the following symbols:

Gudrun’s Good Fibres
These items are made entirely or partly from a material grown or produced with sustainability in mind. We impose requirements for transparency and certification.
The fibres and materials we rate as good sustainable choices are: recycled materials, TENCEL™ Lyocell, TENCEL™ Modal, TENCEL™ Modal x Micro, LENZING™ ECOVERO™ Viscose, 
organically farmed and certified cotton, flax and hemp, wool certified as organic, Swedish wool, naturally/dew-retted flax and hemp, CmiA and BCI cotton, silk, alpaca wool, vegetable tanned and dyed leather and FSC® certified wood and natural rubber. TENCEL™, LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

Gudrun’s Good Manufacturing
These products are manufactured entirely or largely at audited factories geared to the best possible production processes for the external environment and human health. We make strict requirements for all the influential processes in the manufacturing to be certified, in some cases all the way to the stitching factory.

Gudrun's Unique Handicraft
This item was crafted by skilled artisans according to age-old traditions. Each item has its own unique appearance and artistic value. With the purchase of this item, you are helping to keep unique skills and crafts alive and thriving.

Gudrun’s Good Deed
These items are sold in aid of various charitable causes.

What enviromental choise can you make, as a customer?

Choose a design that is sustainable and functional
Choose environmentally labelled textiles when buying new items
Choose colours you can combine with existing clothes in your wardrobe
Buy and sell second hand
Cut down on and evaluate your consumption of new textiles
Wash your clothes less often and at lower temperatures (most garments can be cleaned at 40⁰C), air-dry instead of tumble-drying, air instead of washing, treat stains instead of washing the entire garment, use environmentally friendly washing powder (e.g. soap nuts), do not use fabric conditioner, and get clothes and footwear mended. Today, you could say with a hint of irony that we almost wash our clothes to pieces.
Every Swedish citizen washes an average of 200kg of laundry a year. This takes between 40,000 and 50 000 tonnes of washing powder per year, of which half is not necessary.